Cookies & Preferences

Cookies are small text files or similar identifiers that may be placed on your computer, smartphone, tablet, or other device when you visit a website.

They can allow a website to remember information, maintain a session, improve functionality, understand how visitors interact with a website, or support advertising and campaign measurement.

Cookies may be set directly by the website ("first-party cookies") or by another organisation providing a service used by the website ("third-party cookies").

We use cookies and similar technologies for the following purposes:

a) Strictly Necessary Cookies

These cookies are essential for the website to operate correctly or to provide a service that you have specifically requested. They may support functions such as security, session management, page navigation, form functionality and load balancing.

• Session management cookies
• Security and authentication cookies
• Load-balancing cookies

Because these technologies may be strictly necessary for the website or a service requested by you, they may fall within an applicable PECR exemption. We still provide information about them for transparency.

b) Performance and Analytics Cookies

These technologies help us understand how visitors use our website, including which pages are viewed, how visitors navigate the website, and whether technical errors occur.

Analytics information helps us evaluate and improve website performance and user experience. Where consent is required, analytics technologies are only activated after you provide the relevant permission.

• Google Analytics: Website usage and analytics measurement. Google Privacy Policy
• Microsoft Clarity: Website usability and session analysis. Microsoft Privacy Statement

c) Functional Cookies

Functional technologies may allow the website to remember optional choices you make, such as certain preferences or settings, and provide enhanced functionality.

Where a particular functional technology is not strictly necessary for a service you have requested, we will ask for your permission before activating it.

d) Advertising and Targeting Cookies

Advertising and targeting technologies may be used to help deliver relevant advertising, measure advertising campaigns, understand conversions, support remarketing, or limit repeated advertising.

These technologies are optional and are not activated unless the applicable consent has been provided.

• Google Ads / Google AdSense: Advertising, conversion measurement and remarketing. Google Privacy Policy | Google Ad Settings
• Microsoft Advertising: Advertising, conversion measurement and remarketing. Microsoft Privacy Statement
• Meta Pixel: Conversion measurement and remarketing. Meta Privacy Policy

Some technologies used on our website may be provided by third-party organisations. These organisations may place or access cookies or similar technologies and may process information collected through them in accordance with their own privacy policies.

We do not control the privacy practices of third-party providers. You should review their respective privacy notices for additional information about how they process information.

We aim to provide clear information about relevant third parties when requesting consent for their technologies.

You can manage optional cookies through the preference controls provided on this page or through our website's cookie settings mechanism.

• Cookie Preferences Tool: Use the controls provided above to enable or disable optional cookie categories.
• Browser Settings: Most modern browsers allow you to block, delete, or manage cookies through their settings.
• Third-Party Controls: You may also use privacy or advertising controls provided by relevant third-party services.
• Withdrawal of Consent: You can change your choices after giving consent. We will respect the updated preference for applicable future use.

Please note that blocking or deleting strictly necessary cookies may affect website functionality. Disabling optional cookies may also affect certain optional features or the way advertising and analytics services operate.

Our primary website audience is in the United Kingdom. UK visitors can manage cookies through the preference controls described in this Cookie Policy and can exercise applicable rights under UK data protection legislation through the processes described in our Privacy Policy.

Where our website or services are made available to individuals in jurisdictions that provide additional privacy rights, those rights may also apply depending on the circumstances.

CCPA / CPRA, Colorado and Virginia

If you are located in California, Colorado, or Virginia and applicable privacy laws apply to our processing of your information, you may have rights concerning the use of personal information for targeted or cross-context behavioural advertising, including rights to opt out of certain forms of sale or sharing where legally applicable.

Where applicable, you may exercise those rights through our privacy request mechanisms or by contacting us at:

info@easternbusinesssystemsltd.co.uk

Do Not Sell or Share Requests

If you are entitled to a statutory "Do Not Sell or Share" right under applicable US privacy legislation, you may submit a request through our dedicated privacy request process where available.

This US-specific right does not replace or limit any rights available to UK visitors under UK data protection law.

Our website is operated for a UK audience, but visitors from other countries may access our website. Depending on where you are located, additional privacy or cookie requirements may apply.

Canada — PIPEDA

If you are located in Canada and applicable privacy legislation applies to our processing of your personal information, you may have rights concerning consent and the use of non-essential cookies.

You may withdraw consent to optional cookies using the cookie preference controls above or by contacting us at:

info@easternbusinesssystemsltd.co.uk

For additional information about privacy rights, please review our Privacy Policy .

We may update this Cookie Policy from time to time to reflect changes to our website, the technologies we use, our service providers, applicable legal requirements, or our privacy practices.

Any material changes will be reflected on this page together with an updated revision date.

We encourage you to review this page periodically so that you remain informed about how cookies and similar technologies are used.

If you have questions about this Cookie Policy, our use of cookies, your cookie preferences, or your privacy rights, please contact us using the details below.